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| AMP services |
AMP services are believed TO Earn more revenues? Let"s take a look into these reports
Google
has introduced its AMP initiative a while ago and it has gained a few
well known publishers. There were a few reports suggesting a good
eCPM using the AMP that brings the search engine optimisation. But
now as per the new report:
- The AMP pages are turning into less productive compared to the non AMP pages.
- AMP supports 75 distinct ad providers, which is supposed to be the major reason for low revenue.
- AMP depends very much on the banner ad units.
Google
is much aware of the fact that a few publishers are earning lower
revenues after the adoption of AMP. But it seems that publishers are
ready to go with AMP, even if it’s costing them high. Therefore,
Google is least interested to improve its capacity.
A
reason behind this dependence of publishers is that they believe that
Google will support the AMP pages.
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